THE STARTING POINT is the identification of the objectives and needs of your company.
It is essential to understand if and to what extent digital channels influence the decision-making process of purchasing the product or
service that you produce. This approach is known as a strategy of Inbound Marketing and develops in fundamental phases:
AN OPTIMIZED WEBSITE
The website, when it is well built, is a winning strategy. The site must be designed to generate
(lead generation: the ability to create useful business contacts).
The visitor must be clear what your company does and why you should be useful in the first 50 seconds of the site visit.
Ediclick creates your site so it is easy to navigate, both by visitors and by robots (search engines).
The site will also be navigable also from mobile devices.
GENERATE QUALIFIED TRAFFIC
Visitors reaching your website must be attracted by the specific interest in what you offer.
This interest can be obtained with various systems:
A corporate blog, not too formal, where through the posts you create an industry reputation for the brand.
Following the basic rules of SEO practices you can identify keywords (keywords)
to position itself on the first pages of search engine results.
Participating and monitoring what happens on social networks around your products or services is not an option but a necessity,
because you can not avoid talking about your brand.
Monitoring the discussions, and then with time, we can get to be proactive.
CONVERTING TRAFFIC IN LEADS
It means transforming visitors who have come to your site into future customers.
It is essential to create interesting offers (ie relevant topics) for customers such as e-books, webinars,
whitepappers, coupons and any form of multimedia appropriate to the context.
CONVERTING LEADS IN SALES
The site, properly optimized by Ediclick to attract leads, generates contacts for your sales department.
In Inbound Marketing, we give highest priority to analysis tools: everything is measured.
A specific "Marketing Database" must be created that contains a system for assessing the reactions of the leads (a score called scoring) which,
once a warning threshold has been reached, communicates to the CRM that will receive the attention of the commercial sector.
The Inbound Marketing plan includes surveys (surveys) and e-mail marketing to further outline the needs of your contacts.
Once the transition from lead to customer has been completed, all the information collected by the Marketing DB must be converted into a CRM Database in order not to waste them.
Ediclick can also prepare an automatic ordering system via e-mail interfaced with the company ERP.
It is also possible to create a real online showcase with restricted access.
The proposed solutions can also be implemented in Cloud Computing, to allow access on an economic and on-demand basis
to a set of shared resources (such as networks, servers, storage, applications, and services).
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